Who We Are

PSA was founded by Paula Sanders.

Paula’s career has been built inside some of the most demanding hospitality environments in the world, with deep expertise in Private Members Clubs. She began her work in high growth organizations, mastering sales strategy, pricing, and operational discipline, before moving into ultra luxury service models for a global clientele.

She spent six years as Global Head of Membership at Casa Cipriani, where she helped design, scale, and protect one of the most culturally visible Private Members Clubs in the world. While membership was a defining feature, her work extended across experience design, team leadership, and long term client retention.

Today, Paula brings a full lifecycle perspective to her advisory work, helping hospitality and luxury concepts build structures that support both launch success and enduring value. Private Members Clubs are one of her deepest areas of expertise, not the limit of her work.